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About James Pound

Salt and Bracken is owned and managed by James Pound. With nearly 25 years experience in sales across the Marine and Country Lifestyle markets throughout the UK, James has huge experience in developing and building brands - be it working with well established brands like Dubarry of Ireland, or starting brands from scratch like Seasalt.


Having started out on the road as a rep for a marine clothing brand aged 21 with no experience, it soon became apparent that sales was James' game.  For him its about the long term goal, and relationships are a key part to this.  Moving to Musto, he looked after the Volvo Ocean Race collection from Musto, selling to Volvo Corporate world wide - dealing with all roles within the massive global brand of Volvo meant dealing with the local car dealer, to head of Global Communications for the whole group which made James realise that at the end of the day, we are all human and all command the same level of respect - no matter who we think we are.

A short stint as an agent gave him the chance to work with the Chadwick brothers - the guys behind the hugely successful Seasalt brand.  This taught him some very valuable lessons which have been used since starting Salt and Bracken.  Moving on to Dubarry of Ireland this is where James found his passion for the Country Lifestyle market and, after nearly eight years, left to start Salt and Bracken as he had identified a niche for country brands who are looking for limited but effective distribution.

The Less is More approach has been adopted as the main focus for Salt and Bracken.  Having worked for brands on both sides of the fence (sales manager and agent), he has an excellent understanding of what both the retailer and brand requires for a successful partnership.

When not working, James loves nothing more than spending time with his family, sailing, skiing, hill walking and generally being outdoors.  Nothing like combining work and play, it's great to be able to represent brands we all actually use in our spare time!


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