PELLE PETTERSON
Cecilia Petterson, daughter of Pelle Petterson, is the founder and designer behind the clothing company Pelle P. The brand is based on Pelle´s lifestyle and his accomplishments as a top level sportsman. Cecilia grew up around sailboat racing and on the ski slopes with her dad. She studied at Fashion Institute of Design and Merchandising in Los Angeles, USA.
ABOUT THE BRAND
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Pelle P's collections are technical clothing designed to defeat tough challenges at sea, in the mountains and in the city. The collections are inspired by Pelle Petterson's lifestyle and achievements as an athlete.
Pelle P's collections contains everything from technical sea and ski wear to pieces that can be used at the golf course or in the city.
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Inspiration and professional skills are what we call True Experience. It is about experiences, a dedicated lifestyle and ambition. To live for the big experiences and at the same time know your home ground. No one personifies that better than Pelle Petterson.
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SUSTAINABLE DEVELOPMENT
The environment has always been a concern for Pelle P. Pelle Petterson himself knows the importance of caring for nature, having lived almost all his life participating in sports such as sailing, downhill skiing and golf. For the company its not just about creating products which meet the consumer's expectations, but also about developing materials which can handle tough wear when used whilst having the lowest possible environmental impact.
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The technologies used to recycle fabric are still in constant development. Pelle P uses recycled polyester in many fabrics and insulation materials. Each season the proportion of recycled materials in the collection is getting bigger and bigger.
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