When not out on the road or doing stock rooms, most days have a balance of phone calls to brands discussing current season sales, future ranges and sell ins as well as marketing strategies.

I will speak with retailers about any stock requirements, how sales are going and what can we do to help drive sales. There is also an element of sales analysis across our brands and territories to ensure we are doing the best job possible for our brands whilst not overselling. I am a strong believer that “Less is More”.

 

We deal with a smaller number of retailers and work with them to ensure a wider spread of our brands product ranges.

 

This gives the consumer a better choice of product in store and hopefully over time develops a trust between the consumer and retailer and retailer to us. Every day is different!